In the Clinic with Camille

75 | Review of Zenler learning management system

Welcome to In the Clinic with Camille, hosted by Camille Freeman, an experienced herbalist and nutritionist. In this episode, Camille responds to a question from Olivia, who is considering revamping her online program at the Collective Wonder Herb School.
Camille shares her extensive experience with various e-learning platforms, ultimately explaining why she chose Zenler for her programs and memberships. She highlights key features such as built-in Zoom integration, assignment tracking, and video hosting, which have made Zenler a suitable choice for her needs.
While discussing the pros and cons of Zenler, Camille provides valuable insights for practitioners looking to choose the right platform for their online courses. She also offers a referral link for those interested in trying Zenler.
Whether you're an educator or a practitioner, this episode is packed with practical advice on navigating the complex world of e-learning platforms.

74: How to tell if people are reading your newsletter

In this episode, Camille addresses a common concern from Julie about newsletter engagement. Camille shares practical advice on how to gauge and enhance reader interaction with your newsletters, especially when you're just starting out.
Discover tips on interpreting open and click rates, soliciting feedback from your audience, and leveraging your intuition to craft compelling content. Camille also discusses the importance of perseverance and continuous improvement in your newsletter writing journey.
For those looking to deepen their newsletter skills, Camille introduces her paid newsletter, "Write Better Letters," which includes co-writing sessions and peer feedback opportunities. Tune in for valuable insights and actionable strategies to make your newsletters more engaging and effective. 
You might also wish to check out Episode 44: The Creepiness Factor when you Send Email Newsletters.
To leave your own question: https://www.intheclinic.com 

73 | When do you need a separate business?

Welcome to the latest episode of "In the Clinic with Camille," where herbalist and nutritionist Camille Freeman dives into a pertinent question from listener Oren about managing multiple business ventures. Camille explores the complexities of deciding when to keep different facets of your work under one umbrella and when to separate them into distinct entities.
Camille addresses both the business and community-facing aspects of this dilemma, offering thoughts on how to protect your personal finances, manage business risk, and present your work cohesively to your community. Whether you're juggling teaching, clinical practice, or other projects, this episode provides valuable guidance to help you streamline your business operations.
Don't miss Camille's tips on maintaining simplicity and avoiding unnecessary complexity in your business structure. Submit your own questions for future episodes at https://www.intheclinic.com 
P.S. This episode does not address the question of whether you need a business entity at all when starting your practice. That's an entirely separate question, and one that's addressed in the Roots course 💚 

72 | Is it possible to sustain yourself with a clinical practice?

Welcome to this episode of "In the Clinic with Camille," hosted by Camille Freeman, a clinical herbalist and licensed nutritionist. In this episode, Camille addresses question from Katie about the feasibility of supporting oneself solely through a clinical practice.
Camille explores the realities of establishing a sustainable clinical practice, emphasizing that it often takes at least two to three years to achieve financial stability. She discusses the importance of having realistic expectations, the necessity of additional income streams, and the emotional and psychological demands of a full-time practice.
Additionally, Camille shares insights on the unique challenges faced by herbalists, including educating the public about the role of herbalists. She recommends essential reading materials, including "Heart-Centered Business" by Mark Silver and "Radical Healership" by Laura Mae Northrup, to support practitioners in their journey.
Visit intheclinic.com for more episodes and resources or to ask a question for Camille to answer on the podcast.

71 | Your Regularly-Scheduled Business Breakdown

If you stay in practice long enough, you'll have a business breakdown. These are periods where you're rethinking or restructuring at the highest level. During this time, things can get worse before they get better. In this episode, Camille discusses the inevitable disruptions that occur when you make big changes and shares her personal experiences of navigating a challenging time. She offers insights into how to manage these periods of upheaval and come out stronger on the other side.
Please note that Camille mentions a video podcast, but this is not happening for now :). It was an ill-fated experiment. 
Key Points:
Introduction to the Episode (00:00:01)
Understanding Disruptions in Clinical Practice (00:00:39)
Having a full business breakdown is never fun, but it's something you can count on every few years.
Navigating the Breakdown (00:02:11)
An example from Camille's most recent business breakdown; perspective can help. It's okay and normal for this to happen, and you can get through the seemingly unending bits and pieces.
Tips for Managing Business Tasks (00:04:24)
No one feels fully prepared to deal with business disruptions. Keep a list of what needs to happen. Check things off. You'll get through it eventually whether you stress about it or whether you don't stress about it. Get help if you're stuck.
New Podcast Platforms (00:08:06)
The podcast will (hopefully!) be on YouTube as well as the standard podcasting platforms going forward. Check it out and let me know if you see it there!
In summary: Business disruptions are normal and you can manage them. Really.
Support the Podcast:
If you enjoyed this episode, please leave a review and subscribe to stay updated on future episodes!

70 | Knowing when to be done with an herbal formula

When a client's taking an herbal formula that seems to be resonating with them, they'll often want to know how long they should plan on continuing with the formula.
When I first started practicing, I'd often give them a semi-standard answer centering around herbs taking time to work, guesstimates based on previous clients, etc. Since then, I've found an approach that feels more aligned with the way I want to practice, which I've described in this episode.
-- Have a question? Leave a voice message: https://intheclinic.com 

69 | What to do when your marketing isn’t working

When it feels like nothing is making a difference...
Especially when you're getting started, it can feel like you're working and working and working, and you still don't have any clients. 
This is very common, and it's very disheartening. 
In this episode, I'll share a few different things to consider when you're in this place. 
My biggest suggestions are to 1) recognize that it's okay to feel this way, 2) take an open-eyed look at whether you've actually done absolutely everything, and 3) try something else for a while. 
I hope you find it helpful.
Remember, if you're stuck: get help. Ask an accountability partner, check in with a former classmate, set up a chat with a mentor (or join Monday Mentoring!).
Don't try to go it alone 💚
Resources you might find helpful if you're stuck with your marketing: 
How to find clients without social media (webinar; free!)
How to use classes & workshops to build your practice (webinar; free!)
Discovering Discovery Calls (workshop; $39)
5 ways to find a new client (webinar; $39)
How long does it take to find enough clients? (practitioner note) 
Identifying your core values: In the Clinic with Camille episode #9
The Grow Course (8-week online course; $395; take after you've been in practice at least 1 year)
-- Have a question you'd like Camille to answer on the podcast? Leave a voicemail: https://intheclinic.com 

68 | Herbs and Other Strategies to Support Sleep with Maria Noël Groves

In today's episode, I'm delighted to interview Maria Noël Groves about her new book, Herbal Remedies for Sleep, and how the book applies to our work as clinicians. Listen in for thoughts on nervines, when to refer out v. when to try DIY or gentle sleep support, distinguishing between 'gentle' and 'strong,' and more.
Links to Maria's work & website
Buy Herbal Remedies for Sleep (and get 10% off of any of Maria's classes/class series) and a bonus online sleep course
Follow Maria on Instagram
Learn from Maria and sign up for her newsletter at Wintergreen Botanicals
 

67 | Ember Peters, Stascha Stahl & Vilde Chaya Fenster-Ehrlich on their Advanced Clinical Herbal Skills Program

This week, I had the pleasure of interviewing Ember Peters, Stascha Stahl, and Vilde Chaya Fenster-Ehrlich about their upcoming Advanced Clinical Herbal Skills program.
The program looks awesome. I'd like to take it, and I probably would if my fall wasn't so chaotic.
Whether you're interested in furthering your clinical skills or not, though, I encourage you to listen to the episode (or read the transcript linked below) for the discussion about what it takes to create spaces where healing is possible for people from oppressed and overlooked communities.
It's more work than most of us realize when we're starting out as practitioners.
We need to constantly examine/reexamine our own assumptions and practices in order to become better at the work we do.
It's hard to do this alone. Being part of programs and showing up in spaces where others are engaged in this type of work speeds up the process and makes it possible to see things in ways that weren't accessible to you before.
Whether you join a program like this or not, I think listening to this conversation will serve as an important call to continue your growth as a person and as a practitioner.
I left this conversation feeling inspired. I hope you do, too.
Warmly,
Camille
Resources
You can learn more about Ember on their website: Wild Current Herbalism or connect with Ember via Instagram
You can learn more about Stascha on their website: Bay Area Herbalist or connect with Stascha via Instagram
You can learn more about Vilde on her website: Wild Cherries or connect with Vilde via Instagram
Learn more about the Advanced Clinical Herbal Skills Program
Leave a question for Camille to answer on the podcast: https://intheclinic.com 

66 | Branding and Websites with Lindsey Freeman and Julie Goldberg

Branding and Website Design Isn't Easy
Many practitioners spend a lot of time, energy, and sometimes money trying to cobble together a website and professional brand as they're just starting out.
This isn't usually the best choice.
You do want to have a brand, but it's also important to understand that your practice will evolve in unexpected ways over the first few years.
If you spend a lot of money creating a brand and website before you've seen many clients, you'll likely need to change it all later.
You want to be spending your time finding clients, getting the foundations of your practice set up, and actually working with clients, rather than stressing over building the perfect website yourself.
In this episode, brand designer Lindsey Freeman (no relation!) and therapist Julie Goldberg share more about the website templates and other resources they've created specifically for service providers, as well as tips on branding and getting started with your practice.
I highly recommend starting from a template if you're experiencing website anxiety or if you're finding that creating your website is holding up your practice.
It's affordable, it's easy (or at least easier!), and you'll be able to move on to the many other things that need to happen to get your doors open.
Resources
Learn more about Julie & Lindsey + view their templates and other resources on their website: Premade (use code BLOOM for 15% off 🌻) and don't forget to check out their free Brand Therapy Guide (note that these links are no longer working 🙁)
Connect with Julie & Lindsey via Instagram
Previous "In the Clinic" episode on website perfectionism
Research other brands you like, and use them as inspiration for look & feel, colors, photography, and language. Everything you’re interested in is a reflection of you.
Canva
Adobe Color has premade color templates put together
Pinterest
Typewolf, type combinations
--- Send in a voice message: https://intheclinic.com