11 | Website Perfectionism

Are you guilty of website perfectionism?  

I am. 

If I had my way, I could easily spend 10 or 20 hours a week tweaking things on my website. 

But I'm not really helping anyone when I spend that kind of time working on aesthetics. 

Here's the problem: focusing all of your attention on your website prevents you from doing the harder work of finding clients.

Too often website perfectionism gets in the way of actually starting your practice.

Do any of these sound familiar?

"I can't really promote myself until my website is done."

"I'll wait to *really* start once I like how my website looks."

"I couldn't possibly [give a talk/write an article/ask for referrals] until my website is more professional."

These are all forms of procrastination.

Don't get stuck!

Is it important to have a website? Sure. (Although I do know several practitioners who only work via word of mouth/email and it works for them!) 

Do you want it to look professional? Of course.

But it's not the end of the world if it's not perfect.

In fact, I can almost guarantee that it will never be perfect. I've had a website for close to 20 years, and it is never EVER done.

In this In the Clinic episode, I share why I recommend limiting the amount of work you're doing on your website every week (hint: aim for good enough rather than perfection). 

I'll tell you what I think is the bare minimum, and how to give yourself parameters so that you're not using your website to avoid other types of marketing and promotion. 

Let me know what you think & if you have any tricks that you use to avoid this.

Feeling stuck? Need extra eyes on your website?

Join us in Monday Mentoring or sign up for Voxer Coaching 

 

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